Adobe Overhauls Firefly with Model 4 Ultra & Video Beta

Adobe Overhauls Firefly with Model 4 Ultra & Video Beta at MAX London

Adobe Overhauls Firefly with Model 4 Ultra & Video Beta

April 24, 2025 – At Adobe MAX London, Adobe unleashed its most ambitious Firefly update yet—rolling out Firefly Image Model 4 Ultra and a Firefly Video Model public beta to supercharge creative pipelines .

“Our next-gen Firefly models deliver unmatched realism and control—whether you’re extending brand videos or ideating new product visuals,” said David Wadhwani, President of Digital Media at Adobe.

What’s New

  • Ultra-Realistic Image Generation
    Firefly Image Model 4 Ultra produces photorealistic outputs with fine-grained style controls, accelerating your content creation workflows.

  • Dynamic Video Innovation
    The new Firefly Video Model beta supports timelapse generation and smooth frame interpolation—perfect for high-impact marketing campaigns without heavy editing.

  • Collaborative Moodboarding
    Firefly Boards offer a shared ideation space that mirrors our HR & employee management best practices for cross-team alignment.

  • Built-In Brand Compliance
    Custom style playbooks help enforce guidelines in real time—drawing on principles from our legal & compliance automation guide.

Why It Matters
By unifying AI-driven asset creation across images, video, audio, and vector, Adobe lets you build end-to-end creative pipelines that align with your broader AI Business Automation blueprint. Early adopters report up to 60% time savings on editing and design tasks—and gain deeper predictive analytics on content performance.

Original Source:
Adobe News – Adobe Revolutionizes AI-Assisted Creativity with Firefly

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